Job Description

BreakBag Holidays Pvt. Ltd., a leading name in experiential and community-driven travel, is seeking a *creative and results-driven Social Media Manager* to lead our digital presence across platforms. The ideal candidate will be responsible for developing social media strategies, creating engaging content, driving brand awareness, and generating leads through innovative campaigns. If you are passionate about travel, storytelling, and digital marketing, this role is the perfect opportunity to shape BreakBag’s online voice and community.

Key Responsibilities

• Develop and execute a comprehensive *social media strategy* across Facebook, Instagram, LinkedIn, YouTube, Twitter, and Threads.
• Create and oversee high-quality content including posts, reels, stories, carousels, and videos that align with brand guidelines.
• Manage social media calendars, campaign planning, and timely posting to maximize reach and engagement.
• Track, analyze, and report performance metrics (reach, engagement, conversions) and optimize strategies.
• Run paid ad campaigns on Meta, LinkedIn, and Google platforms to generate quality leads.
• Engage with followers, respond to queries, and build a loyal travel community.
• Collaborate with the design, SEO, and sales teams to align digital marketing efforts.
• Stay updated with the latest travel trends, viral content strategies, and social media innovations.

Key Skills & Competencies

• Strong knowledge of social media platforms, algorithms, and digital marketing tools.
• Excellent communication and copywriting skills with a creative storytelling approach.
• Proficiency in Canva/Adobe Creative Suite for visual content creation.
• Experience in running *social media ads and performance marketing campaigns*.
• Analytical mindset with the ability to interpret insights and adjust strategies.
• Team player with leadership skills to manage campaigns and guide designers/editors.

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• 3–6 years of experience in social media management, preferably in travel, lifestyle, or hospitality industry.
• Proven track record of growing brand presence and generating leads via digital platforms.
• Portfolio of successful campaigns/content will be a plus.

What We Offer

• Competitive salary with performance-based incentives.
• Freedom to experiment with creative campaigns and brand-building ideas.
• Exposure to domestic & international travel content creation projects.
• Opportunity to build and lead BreakBag’s digital presence in India and abroad.
• Fun, collaborative, and innovative work culture.