A car on a winding mountain road above a green valley
About BreakBag

India's first AI curated D2C travel platform

Powered by AI and a direct supply network, BreakBag removes unnecessary travel layers, saves commissions, and helps travellers plan and book holidays with better pricing, transparency and control.

2015
Founded
10+ yrs
Profitable journey
100%
Bootstrapped
24x7
Human support

What makes our AI Trip Planner different

Planning a trip can feel overwhelming. Too many tabs, hours of research, no clear starting point. That's where BreakBag comes in. Our AI understands your travel needs and builds smart itineraries around your style, budget and timing — from flights to hotels to activities — so you can focus on the journey, not the research.

Instant AI-curated itineraries
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Instant AI-curated itineraries

Tell us where you want to go, how many days you have, who you are travelling with and your preferred travel style. BreakBag AI creates a personalised itinerary in minutes, saving hours of research across multiple websites.

Direct supply, better value
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Direct supply, better value

BreakBag does not depend only on reseller inventory. Our AI connects planning with our direct network of hotels, transporters and local service providers — removing unnecessary layers, saving commissions and offering more transparent pricing.

Compare any travel quote
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Compare any travel quote

Already received a package from another tour operator? Upload it. Our AI Comparison Planner analyses the itinerary, hotels, transfers, sightseeing and inclusions, then compares it with BreakBag inventory to help you find better value.

AI planning with human support
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AI planning with human support

Technology makes planning faster, but holidays still need accountability. Customise flights, hotels, transfers and experiences yourself, while the BreakBag team supports the booking from planning to completion.

Meet the founder and the vision behind BreakBag

Mayukh Paul, founder of BreakBag

Mayukh Paul

Founder

BreakBag was founded in 2015 with one simple belief: travel should be affordable for everyone.

As Mayukh spent more time inside the travel industry, he realised the biggest problem was not always the actual cost of a holiday, but the number of layers involved in selling it. Agents, sub-agents, DMCs and intermediaries often added commissions at every step. BreakBag was built to reduce these layers by working directly with hotels, transporters and local service providers wherever possible.

Passionate about technology, Mayukh also saw an opportunity to make holiday planning faster through automation. Instead of becoming completely dependent on technology, BreakBag developed a hybrid approach: AI for planning and personalisation, supported by experienced human operations teams connected directly with service providers.

This combination helps BreakBag create trips that are not only personalised, but also realistic, value-driven and reliably delivered. Travellers use AI to curate and customise their itinerary, while verified on-ground teams stay responsible for the actual travel experience. Understanding destinations, controlling operational costs and adapting to difficult situations has kept BreakBag operational and profitable for more than ten years.

Mayukh's vision also goes beyond travel. Coming from a non-metro background himself, he strongly believes in creating employment opportunities in Tier 2 and Tier 3 cities. As technology makes location less important for planning, sales and operations, talent no longer needs to move to a metro city to build a career — and it lets BreakBag run a leaner, more cost-efficient model.

The talent behind every journey

Satyajit Roy

Satyajit Roy

Co-Founder & Silent Partner

Satyajit co-founded BreakBag in 2015 and has been associated with the company since its inception. With a strong technology background, he later moved on to work with leading organisations and is currently with Amazon. He remains a shareholder and a trusted source of guidance whenever the business needs his experience.

Akanksha Jain

Akanksha Jain

Business Manager

An e-commerce operations and growth leader, formerly with Flipkart and Meesho, where she was a key contributor in scaling Flipkart’s Health & Food category to a Rs 564 Cr portfolio with 33% YoY revenue growth. Her expertise spans dynamic pricing, inventory optimisation, cross-functional leadership and data analytics including SQL, Power BI and Tableau. An avid solo traveller across 18+ countries.

Abhijit Samanta

Abhijit Samanta

Director of Sales

Abhijit has been with BreakBag since 2015, right from the company’s inception. He leads BreakBag’s sales function, focusing on customer acquisition, revenue growth and building stronger relationships across the company’s travel markets.

Debojyoti Das

Debojyoti Das

Head of Marketing & Technology

Debojyoti leads the intersection of marketing and technology at BreakBag, strengthening the brand’s digital presence while supporting the development and growth of its technology-led travel platform.

Together, the team brings travel operations, technology, marketplace experience, sales and ground-level execution into one common mission — making travel smarter, more affordable and easier to access.

Our goal is simple

  • Make travel affordable.
  • Remove unnecessary commission layers.
  • Use technology to make planning easier.
  • Keep humans accountable for the journey.

Like any AI system, technology can make mistakes. That is why BreakBag does not leave the final travel experience entirely to AI. AI helps us plan smarter; our people make sure the trip works in the real world. That combination creates holidays that are smarter, more realistic and better value for money.

Diagram: AI planning, our people and the journey working in a loop

Same team all the way

When you're on a journey, we're right there.

Real people. Real support. Anytime, anywhere. Our tech plans your trip, but our people stay with you before, during and after your journey — because when it truly matters, a human presence makes all the difference.

100% human support

Talk to real travel experts who understand your trip — not automated bots or third-party vendors.

24x7 assistance

Reach our team anytime via call or WhatsApp, day or night, from anywhere in the world.

On-ground help when you need it

Support during delays, missed connections, hotel issues, local transfers or any unexpected situation while you travel.

Accountability till you're back

Our responsibility doesn't end at booking. We stay with you throughout your journey — until you're safely back home.

Technology will evolve. Human connection will remain.In the next five years technology may reach places we cannot imagine today. We will embrace that progress, but never ignore the importance of human presence, judgement and accountability in travel.

Travellers at a cultural festival in Northeast India

A proven leader in ExperienTial Travel

At BreakBag, ExperienTial Travel is not just something we talk about. We have been creating and operating real journeys across some of India's most unexplored destinations.

From hosting the Ziro Music Festival for a group of 100 strangers, to welcoming travellers from the USA, Russia, Dubai, Thailand and beyond to experience the culture of Northeast India through the Hornbill Festival, our strength has always been creating journeys that go beyond regular sightseeing.

Our experiences include the Orange Festival, the Cherry Blossom Festival, offbeat journeys across Northeast India, and international cultural experiences such as the Chiang Mai Lantern Festival, among many others. These are not standard packages built from an API — they come from years of destination knowledge, local relationships and on-ground execution.

And everything BreakBag has built so far has been 100% bootstrapped. We did not enter ExperienTial Travel because it became a trend. We have been building it from the ground up for more than a decade.

Journeys we have actually run

Ziro Music Festival

Ziro Music Festival

We hosted 100 strangers in a rice-field valley in Arunachal Pradesh — camping, local Apatani hosts and four days of live music, run entirely by our own ground team.

Hornbill Festival, Nagaland

Hornbill Festival, Nagaland

Travellers from the USA, Russia, Dubai and Thailand joined us at Kisama to live with Naga tribes, share their food and watch their dances up close.

Cherry Blossom Festival, Shillong

Cherry Blossom Festival, Shillong

A short, seasonal window we plan around every year — blossom-lined hill roads, Khasi music evenings and stays chosen for the view, not the star rating.

Chiang Mai Lantern Festival

Chiang Mai Lantern Festival

Our international experiential journeys follow the same rule: local partners we know personally, small groups and one unforgettable evening at the centre of it.

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